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CRUELTY-FREE INFO

Welcome to my UK-based list of cruelty-free brands. 


FAQ's
Shopping cruelty-free is an amazing pledge to take. Unfortunately there is a lack of clarity in what it means to be cruelty-free. Watch this video for answers to the queries below, or if you're strapped for time then click on the individual question for an immediate answer. If you need any more information, please do leave me a comment or read this post.



THE PROBLEM WITH ONLINE SOURCES.
Don't believe everything you read online. Anybody can post a blogpost saying anything they want about a brand's cruelty-free status without accurate evidence. I would always check a couple of sources before you decide on where you stand with a brand, just for validity.

THE BAD GUYS.
These are the branded power-houses who are not cruelty-free (they either test on animals, purchase from suppliers who test on animals, or they sell to mainland China and therefore do condone animal testing indirectly as imported cosmetics must be cleared for human use through animal testing in China. Yes, it is very sad and also very ridiculous). These big names also own many smaller brands that we see online and in shops everyday (more on this later).

ALLIANCE BOOTS.
ESTEE LAUDER.
KOSE CORP.
L'OREAL.
PROCTER & GAMBLE.
PZ CUSSONS.
SHISEIDO.
UNILEVER.

First things first, you should get an idea of where it is you stand with the term 'cruelty-free'. There are generally two parts to the community: those who shop with cruelty-free brands who don't themselves test on animals, but are owned by parent companies who do test; and those who refuse to do so. I fall into the latter category, but there is no judgement here as to which you decide to fall into, it's all love and everybody is on their own journeys towards living a more compassionate life. You do you. The fact that you are trying to shop cruelty-free is commendable in itself!

Sometimes my friends & I will be talking about makeup and they'll tell me about brands that they buy from on the assumption that they are cruelty-free, and I have trouble trying to explain that they aren't cruelty-free to me. When I say this, it's really not that I'm trying to be annoying or pretentious, it's that I don't feel right buying from those certain brands because they are owned by parent companies who test on animals directly or indirectly. I want to make sure none of my money trickles up to them, so therefore aim to shop completely cruelty-free. Of course, I don't always achieve this (e.g. buying Flora dairy-free butter, a brand owned by Unilever), but I aim to at least. The main brands that claim innocence but cause confusion are:

BECCA COSMETICS (Estee Lauder)
BURT'S BEES (Chlorox)
NARS (Shiseido)
NO.7 (Alliance Boots)
NYX (L'Oreal)
ORIGINAL SOURCE (PZ Cussons)
SMASHBOX (Estee Lauder)
SOAP & GLORY (Alliance Boots)
TARTE (KOSE Corp)
TOO FACED (Estee Lauder)
URBAN DECAY (L'Oreal)


CRUELTY-FREE BRANDS.
These are the brands that I deem to be cruelty free and which are available in the UK. Click the brand for more information where possible.  

100% PURE.

ALIMA PURE.

ANASTASIA BEVERLY HILLS.

AQUA NATURAL. (V)

ARBONNE. (V)

ASTONISH CLEANING.

AUTOGRAPH BY M&S.

AVALON ORGANICS. (V)

B. BY SUPERDRUG. (V)

BABYLISS.

THEBALM.

BARRY M.

BEAUTY BLENDER. (V)

BEAUTY KITCHEN.

BEAUTY WITHOUT CRUELTY. (V)

BELLAPIERE.

CHARLOTTE TILBURY.

COLOURPOP.

COVER FX.

CRAZY RUMOURS. (V)

DUSTY GIRLS. (V)

DR BRONNER.

ECOTOOLS.

ELF.

EYLURE.

FAIRYPANTS. (V)

FIRST AID BEAUTY.

GOSH COPENHAGEN.

GREEN & GORGEOUS.

HURRAW.

HYNT BEAUTY.

ILLUMINARE.

INIKA.

JANE IREDALE.

JOSH ROSEBROOK.

JOUER.

JUICE BEAUTY.

KAT VON D.

KONJAC SPONGE (V).

KYRPIS.

LAVANILLA.

LILY LOLO.

LOTTIE LONDON.

LUSH.

MARC JACOBS BEAUTY.

MARIA NILA. (V)

MODELCO.

MOOGOO.

NOURISH NAILS. (V)

NUDE BY NATURE.

NUI (V).

OBSESSIVE COMPULSIVE COSMETICS. (V)

ORIBE.

OUAI HAIRCARE.

PAI. (V)

PACIFICA (V).

PEONY COSMETICS (V).

PUR.

PURE BY WAITROSE.

PIXI.

RAVENSCOURT APOTHECARY. (V)

REAL TECHNIQUES.

RCMA.

RMS BEAUTY.

ROSIE FOR AUTOGRAPH BY M&S.

SERAPHINE BOTANICALS. (V)

SCHMIDT'S. (V)

SUKIN. (V)

SUPERDRUG OWN BRAND.

STILA.

TROPIC SKINCARE (V).

VAPOUR ORGANIC.

WAITROSE OWN BRAND BEAUTY.

WAITROSE OWN BRAND CLEANING.

YES TO.


(This list is growing bit by bit! Bare with bare with.)

5 comments:

  1. Great post love you youtube channel! I'll definitely be checking back at this post because I agree a lot of cruelty free lists have different information on! I recommend Logical harmony she's great!

    www.hannah-jarvis.com Twitter: @hannahejarvis

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  2. Hi Becky, I came here from your YouTube Channel and am glad that I found your blog also. Nars said that they cruelty free and they also don't also sell in China. I know their parent company is not cruelty free but NARS is. What are your thoughts about it ?

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  4. hi please help me is now solutions cruelty free ?

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  5. Hello,
    I have been watching your YouTube channel for a while now (time well spent) and I believe you have mentioned Essence Cosmetics as a cruelty free brand but I don't think it is mentioned on this list (I may have overlooked it), has there been a recent discovery that they are actually not cruelty free?
    Lots of love,
    Asya

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