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ABOUT

Hi! My name is Becky, and this is a blog about compassionate lifestyle and ethical beauty. 

I'm a twenty-two-year-old British student + make YouTube videos mainly about ethical fashion, cruelty-free beauty, and my journey towards more conscious consumption.

A brand interested in connecting? 
The good news is that I am PR friendly, so if you are an ethical/cruelty-free/vegan brand, do feel free to get in touch at crueltyfreebecky@gmail.com. Or if you want to send cute pics of baby animols that's fine too.

Why did you start this blog?

Whilst transitioning from long-term vegetarian to vegan, I found myself slightly torn between my love for make up/editorial fashion/vintage glamour, and my love for the planet.

I love animals + I love the planet. These two areas have been important to me for as long as I can remember, and I care almost embarassingly strongly about both of them. Even way back when we were little kids, we would be held up walking to school because we'd be picking up litter from the pavement and finding a bin to put it all in. In secondary school, pretty much the only argument I had with my best friend was over animals being killed for their fur, and as soon as I could reach the light switch, I drove my family crazy from going around the house turning all the lights off to not waste electricity.

Out of all the sad things that go on in the world, animal cruelty always seems to hit home the most for me. It breaks my heart that some creatures never get to feel the grass beneath their feet. That there are Beagles sitting in the dark as you read this waiting to be infected and force-fed. Rabbits cramped in cages and being continually burned with nasty chemicals. It really does break my heart. Because let's be real, we do not need a new formula of mascara that urgently. Don't get me wrong - I really do love make up. I love it! :-) But not at the cost of torture :-( No animal should be left in the dark. No animal should be murdered, abused or used in any way. End of. Domestic pets should be loved and wild animals should be free.

As an animal lover it's really very difficult, when you are truly awakened to the absolute horrors of the meat and the dairy and the fashion and beauty and many other cruel industries at large today, to not boil over with anger. I think that's why vegans are labelled as being so pushy and forceful, you get so passionate over these issues that it's just frustrating and upsetting that people don't link the melting ice caps and the global poverty and the wildlife damage and the animal cruelty and heart disease with the steak on their plate. You begin to ask yourself: when did living with care become to be seen as such an extreme way to live?

I remember once listening to a radio news broadcast whilst driving home one day. Something bad had happened somewhere, I can't remember exactly what, but what I do remember is turning to my mum and asking her: how can there be so much evil in the world? And her answer sticks with me to this day. She told me that, no matter what, you've got to remind yourself that there is more good in the world than there is bad. Now, I didn't really buy it at the time. I thought, how can that be?? How can there possibly be more good in the world than there is bad, when there is just so much bad? This question and answer session happened quite a while ago so I've had plenty of time to reflect on things. I'm not religious per se - but that's not to suggest that I don't believe in anything. Because I genuinely believe in compassion and ethical living and I believe in Mother Earth and the cosmos and the unconditional love other animals show to humans even when they are mistreated. I believe in the power of good people, and I believe that there is more good in the world than bad.

SO, why did I start this blog you ask? Well, I really want to prove to these companies that there is no need to harm animals, that people truly do care about corporate honesty and regard for the planet. I also want to showcase the amazing brands who make brilliantly high quality make-up without cruelty. We can still retain the freedom and creativity and the fun in makeup, fashion and glamour in a peaceful and kind way. You're welcome to join me on my journey to living the most kind and healthy version of myself - without sacrificing the glitter, the good food, or the lipstick. 

Awards + recognition.

I was very kindly awarded Ethical Fashion Blogger in the Cruelty-Free Blogger awards, which you can read about here.

I also placed at number 20 on the Top 50 Cruelty-Free Makeup Blogs, which you can read about here.

Featured in Harper's Bazaar piece on responsible consumption beauty influencers, available to read online here.


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