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It's true! Primark Beauty are now cruelty free. I was kindly invited to go to a  fancy-pants brunch celebrating the announcement that all Primark own-brand makeup, skincare and haircare has officially been Leaping Bunny Certified. This is amazing news as it means that at no stage in the development and production process of P.S. Beauty are animals tested on. Suppliers of the ingredients that go into products are also independently audited by Cruelty Free International to make sure no animal testing occurs during the production stages of the ingredients either. Pretty sweet, huh? 

To see my vlog on the announcement + the chat with Cruelty Free International CEO Michelle Thew,  click here

Read on for more chat about the announcement itself and the related debate within the cruelty free / conscious consumer community. As well as a little insight into the [somewhat constant] debate inside my head.