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I've been a pretty confused as to whether Soap & Glory are truthfully cruelty free for a while now. Although some people say that they are a CF brand, I was having trouble finding actual evidence online. So, naturally, I took it upon myself to find out straight from the horse's mouth. And what an adventure I have had...

1) There are conflicted sources online. Some sites and blogposts state that they are cruelty-free, whilst others say that they are not, and then there are some that are just not sure.  It's all very confusing.

For instance, Logical Harmony (aka Tashina Coombs, the absolute queen of cruelty-free info) has them listed as a 'grey area brand'. This means that she has not had a clear response in regards to their animal testing policy, and prompts to answer her lengthly questions have not been answered. I feel ya, girl...

2) Their official testing statement is suspicious. It reads like one of those statements that is trying to hide something fishy. You know the kind. Like L'Oreal saying they 'don't test on animals unless required by law'. *Frustrated sigh*.

They say that they uphold a no animal testing policy, as well as audit their manufacturing partners who uphold a no animal testing policy. Sounds good, right?

HOWEVER, they go on to say...

..because we feel it necessary to be transparent and educate EVERYBODY - it's important for you to know that no retailer or manufacturer can categorically state that none of their raw materials or ingredients have at some time in the past been tested on animals. The majority of raw materials used in cosmetics today have been through some kind of animal testing process.

It really baffles me as to why they are making this claim? It doesn't help their image nor does it help a consumer looking to gain more information. Very very strange.

3) They don't know whether or not their ingredients are tested on animals. They go on to say:

We do not test our formulations on animals, however we cannot say that each and every ingredient that goes into them has not, at some point historically, been cleared for human use through animal testing.

4) They are owned by massive conglomerate Alliance Boots. This is the same brand that owns Boots own brand and No 7. I've done some research which suggests that they may not test on animals themselves nor do they sell to China, but they purchase from and support suppliers who do testing. They also have labs in Thailand and China. Hmmm.

6) They are unresponsive. Weeks after sending two e-mails, I hadn't heard anything from them. I also tweeted them, from which I heard nothing.

  • They do not test FINAL FORMULATIONS on animals.
  • They do not instruct a third party to test FINAL FORMULATIONS on animals on their behalf.
  • They do not sell to China.
  • They ARE owned by Boots Alliance (grey area).
  • They CANNOT clarify that each ingredient from their supplier was not tested on animals. 

No. They responded to my request for a vegan list with:

..for the above reasons (i.e. their animal-testing policy and lack of clarity with suppliers), we do not have any accreditation from The Vegan Society/Leaping Bunny etc. so despite having products that do not contains any animal derived ingredients, these aren't classed as vegan.

So here's a little break down of my contact with the brand in case you want more information as to why I am confused on their cruelty free status.

I won't lie to you, they weren't the most responsive nor the most polite when replying to emails. After stating that I had messaged them a few times without getting a response, they told me bluntly 'This is the first message we have received from you.' - which was a flat out lie. Another message started with a 'We did respond to you' - which, again, was a lie. I double checked my spam e-mail folder just in case and found nothing. I personally think this sounds quite unprofessional and not really worth the time it takes to type it out. So that irked me a little, but not a big deal. A brand can have poor customer service and still be cruelty free.

After nagging for a while, they initially just sent me the standard animal testing policy.

I responded with a thank you and...

...I am still confused with the last part of your message with regards to past testing and 'educating EVERYBODY' as you say. Saying that you use ingredients that have been tested on animals in the past and therefore cannot state one way or the other doesn't make sense. Many different brands become cruelty-free who were previously not cruelty-free (a very recent example being Stila Cosmetics). By your logic of a brand not being cruelty-free due to the use of ingredients that have previously been tested on animals, no brand would ever be cruelty-free (??). It's a very confusing message to put out there for your consumer. Even the Leaping Bunny Programme themselves state 'Virtually every ingredient, even water, has been tested on animals in the past. Leaping Bunny Programme seeks to prevent future animal testing so companies must agree not to conduct any animal testing after a fixed cut-off date. Our standard is the only one that guarentees a product to be free of new animal testing.'  Therefore, if the information you have provided me with is true, this suggests that you are in fact eligable for a BUAV/Leaping Bunny ceritification. Clarification of this would be most appreciated.

To which I finally received (after prompting them for a response)...

We understand why you may be confused by our statement, however we just want to be truthful. What it now comes down to now is your personal opinion and whether you feel comfortable using our products. We're sorry we can't elaborate further on this.

So to conclude, Soap & Glory are slippery little sausages. To me, their lack of clarity and reluctance to answer straight-forward queries suggests that they are not cruelty-free. Obviously, you have to decide for yourself. If you don't support brands that are owned by fishy parent companies, I would steer clear of Soap & Glory. They are not 100% definitely cruelty-free, and the way I see it, there are so many certified 100% cruelty-free brands out there that it's not worth my time wasting money with a brand that won't give a definite answer. Sorry not sorry.

Don't be afraid to call companies out on their shadiness to get to the truth my friends!



  1. Hello! i really appreciate this post and all the research that you did! All your videos/posts are very educational and helpful! Thanks a lot xxx

    1. Thanks so much Marie :-) That means a lot! xxx

  2. It's such a shame that they don't give you a straight answer! I love Soap & Glory but I'm not comfortable using them any more after reading this... :) xx

    Yasmina | The July Journal

  3. I'm going to disagree. Lorac gives a similiar response. I think that they are just pointing out that at one time everything has been tested on animals. They are no longer doing it but to say that their products are made up of pure virgin never tested on ingredients is untrue. Probably way too honest, way to picky and not so smart way of explaining themselves, but true none the less. A company that just gives an answer of "nope, not us nor our suppliers, nor their suppliers, nor anyone is our history has ever tested anything we touch on animals. Not true. Lorac says they dont test, their suppliers dont test, but they cannot verify 100% factual beyond that. I can appreciate that. In construction you get a lien release from your suppliers which states they have paid their suppliers. But we do not get a release from every supplier down the line because honestly you gotta draw the line somewhere. I will continue to buy Soap and Glory. And Lorac. My conscience is clear.

    1. That's cool! As I say, you have to decide for yourself. For me, I'd rather give my custom to brands that are categorically cruelty free, as that is what my conscience will allow. xxx

    2. Soap & Glory have emailed me and and gave me a good answer, yes i do believe they are cruelty free not vegan tho, tbey dont sell in China. Alot of people buy from Superdrug as they are cruelty free but dont realise their parent company isnt.

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  5. This is the reply I received and I am happy with it 😊

    Hi Yvonne,

    Thank you for your email :)

    We understand that animal testing is a key concern for a growing number of consumers and at Soap & Glory, we can confidently state that all of our formulations are safety and efficacy tested on people.

    We uphold very strict guidelines through our regularly audited manufacturing partners who uphold the ‘no animal testing’ policy. As well, we are fortunate that our biggest retail partner – Boots The Chemists – upholds the very same standards by funding through an organisation called FRAME, which is the FUND for the REPLACEMENT of ANIMALS in MEDICAL EXPERIMENTS, in an effort to eliminate reliance in the industry on animal testing.

    That said – and because we feel it necessary to be transparent and to educate EVERYBODY- it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have at some time in the past been tested on animals. The majority of individual raw materials used in cosmetics today have been through some kind of animal testing process. At Soap & Glory, we absolutely do not test our formulations on animals, however, we can’t say that each and every ingredient that goes into them has not, at some point historically been cleared for human use by animal testing.

    We can also confirm that our products are not sold in China :)

    We hope this answers your question. If you need any more information about animal testing, we’d suggest you contact Colipa, Cosmetics Europe - The Personal Care Association, via www.colipa.eu.

    Kind regards,

    Soap & Glory Customer Love x
    Soap & Glory
    Customer Love Opening Hours: Monday- Friday 9:00 AM- 5:30PM

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  8. Rather than be evasive and slippery, I would read this as they are CF but trying to cover their backsides against backlash and a possible law suit if one of their ingredient suppliers was found out to not be completely CF and they have stated they are. You've got to be so careful these days I think they're just being open. That's just how I would take it and personally will continue to buy from them unless they are proven to be a brand to avoid. Its a shame they can't be certified though as I don't hear anyone from the CF community talking about them much and their mascara and cleanser are amazing.
    Thanks for the info though, very useful!

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