Monday, 15 August 2016



I started writing this whilst I had 6 exams to revise for and two pieces of coursework both due in, so (naturally) I sat down to write something unrelated and unproductive. I had just eaten a whole pineapple in a ridiculously short space of time so I had a mini sugar rush and felt kinda fiesty, and therefore felt like writing something fiesty.

So I was thinking of things to get fiesty over, things that had angered me recently. I'm not an angry person by any means - a lot of sad things in the world upset me but I am generally a very chill person. However, I too get annoyed by little first world problamos, as well all do now & again. I had recently become somewhat angered at my absolute fail of a haul of Archive by Alexa Collection for Marks and Spencer. Now, the shoots of this collection designed by Alexa Chung and inspired by iconic M&S attire made the pieces look absolutely beautiful. B-e-a-u-tiful in nature as well as b-e-a-u-tifully styled. Upon receieving and trying on the collection, I was deeply saddened to discover that the fitting of the clothes are for a very certain type of build - the tall, the slim, the curveless/chubless few.

I am in no way shaming tall, slim bodies. If you have that body shape then good for you! What I am calling out is the exclusive attitude of only catering to this body shape. In fact, I'm sick of it. Not just at M&S, but across the board - all high street stores seem to think people fit to a mannequin size and shape and it's just not the case.

Again, don't get me wrong - though I'm annoyed that the clothes don't suit me, I'm not mad at Alexa. Because, in reality, why wouldn't she make clothes for beautifully slim girls with slight dainty features? When she, herself, is beautifully slim with slight dainty features? I think that this collection is symbollic of a bigger, long-term problem. Because what I do have trouble digesting is the size and shape of mannequins in shop windows, every shop window, everywhere. The size 6 figurines making you covet clothes that when you try on make you look ridiculous. I have a problem with the fact that every pair of Topshop trousers I've ever tried on are not made for a girl with a booty. I have a problem with the size and proportion of clothes. They are not practical for this day and age, when we are fully aware that it is natural and normal for women to have bingo wings/chubby thighs/boxy figures/broad-shoulders/athletic features and so on. 

Even the 'curve' lines that some outlets stock don't solve the problem because they are designed for the desired 'curvy' girls with a tiny waist in comparison to their big boobs and big bums. That's not always the natural way of a human body. Another example: the UK average dress size is 16. What are the chances that most of these girls are all hourglass size 16's with a diddy waist and curves in all the 'right' places? I tell you from experience, at my biggest I've been a size 14 and smallest I've been a 6 - and nowhere in that bracket have I been without a big bum. They are designing clothes for a small small selection of people and it's just unfair as well as unwise. It's unwise because it gives girls a body image complex. It's unwise because it has the potential to make young impressionable girls feel bad and abnormal. I feel like, more than anything, it's just unfair. It's uncool. Unwise. Unfair.

It's not a solution to 'Just pick a bigger size!' because it doesn't stop with shape. When was the last time you saw a pair of tights labelled 'skin coloured' that would be suitable for a black woman? 

It's not a solution to 'Just pick some different coloured tights', because when was the last time you saw a wide shade range of foundation on one of the big beauty brands in Superdrug? When was the executive decision made that mainly thin white people were going to be catered for above any other aesthetic? 

You're idiots (pardon the language). You are catering for a very small and - frankly - socially exclusive proportion of the country. Not only is this elitist and discriminatory in nature, it's also a massive missed market opportunity. Wake up!

I was reading the other day that a coloured model has to bring her own make up backstage to shows because make up artists do not have the appropriate equipment to deal with coloured skin. In our diverse nation of all different skin colours and tones, a 'professional' does not have the products in their kit to do their bloody job. What a joke. It needs to change and it needs to change now. 

It's boring. Exclusively only featuring and catering to traditional/white/thin beauty is not reflective of the real world to the extent that it is just boring. I'm bored of it.

Are you?

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